Optiminder + Marketing Details
At Website Minders, we offer an enhanced level of website and digital marketing management services to help you maximize your online presence and drive targeted traffic to your website. Our comprehensive service includes all the features of our website management service, along with strategic digital marketing services to promote your website effectively.
What’s Included:
Website Management: We’ll handle all aspects of website management, including WordPress core and plugin updates, SEO updates, landing page creation, content updates, design updates, call-to-action updates, stock photo insertion, performance optimization, and page load speed improvements.
Social Media Management: We will manage your social media presence on Instagram, Facebook, and LinkedIn. Our team will create engaging content, schedule posts, monitor engagement, and respond to comments to foster meaningful connections with your audience.
Email Marketing: We’ll help you leverage the power of email marketing to nurture leads and engage with your audience. Our team will design and send compelling email campaigns, manage subscriber lists, and provide performance reports.
Paid Advertising Assistance: We will assist you with setting up paid advertising campaigns on platforms such as Google Ads or social media platforms. While the client will cover the ad spend, our team will handle the ad setup, targeting, and optimization to maximize your campaign’s effectiveness.
Content Strategy and Development: We’ll work closely with you to develop a content strategy that aligns with your goals and target audience. Our team will create engaging blog articles and other website improvements to attract and retain visitors.
What’s Not Included:
- Ad Spend: While we will handle the setup and management of paid advertising campaigns, the client will be responsible for covering the ad spend costs.
Digital Marketing Strategy and Reporting:
Strategic Recommendations and Campaign Planning: We will provide strategic recommendations to align your digital marketing efforts with your business objectives. Our team will collaborate with you to plan effective campaigns that drive results.
Channel Selection: We are open to utilizing various digital marketing channels based on your specific needs and goals. We will work closely with you to determine the most suitable channels for your target audience and industry.
Content Creation: Our team will handle copywriting and graphic design for your digital marketing campaigns. We’ll create compelling content that resonates with your audience and effectively conveys your brand message. We also offer basic video editing services to enhance your visual content.
Performance Tracking and Reporting: We will utilize Google Analytics to track website traffic and user behavior. Additionally, we’ll use Facebook and Instagram analytics to monitor social media performance. Each month, we’ll provide a video report highlighting our efforts, campaign results, and recommendations for further optimization.
Budget Management:
- Digital Marketing Campaigns: If desired, we can manage the budget allocation and management for your digital marketing campaigns. Our team will ensure that your budget is strategically allocated to maximize your return on investment.
Target Audience:
- Ideal Client Identification: We will work with you to identify your ideal client and target demographics. If you already have this information, we will incorporate it into our marketing strategies. If not, we will collaborate with your company to analyze your target market and develop effective marketing approaches.